East Village
Launch Campaign
Launch Campaign
PAYCE Property was launching their first retail centre and in turn jump start the Green Square Urban Renewal programme which at time of launch had no social infrastructure.
We developed the brand strategy, launch strategy and campaign deliverables across TVC, print, radio, experiential, social and digital. During which time we developed the website, app and CMS, that drove both, from the ground up.
Winner: 3x Sydney Design Awards - Silver
Developed while
Creative Director of And Sydney
Creative Director of And Sydney
Credits
Creatives: Nick Doring, Tim Rigg, Mark Trzopek
Digital Development: Offspring
Video & Photography: David Child